Campus Tesisquare – Dig 421
Campus Tesisquare
A model of Olivettian development
Project: Nemesi Architects
Typology: Offices, Masterplan
Year: 2021
Place: Cherasco
Customer: Tesisquare SPA
Area: 6.600 sqm
Program:
1,350 sqm. DIG 421 (Campus A,B,C)
4,500 sqm. Tesisquare HQ
750 sqm. Auditorium Ipogeo
Works amount: € 10M
Services:
Status: in progress
Certification:
A contemporary and technological village
The Tesisquare Campus Project and the recent inauguration of DIG 421 are an expression of the important synergy between Tesisquare and Nemesi, in the desire to give shape, through the project, to the idea of community, generating Value for the territory, inspired by the Olivetti Model, where design quality is an expression of care and attention to people’s needs.
The highly innovative imprint of the Project, for expressive language and the use of cutting-edge technologies, unites the client and the designer in a Vision oriented towards the Future and the opportunity to build comfortable and dynamic workspaces, in a contemporary and technological village, where the organic design of the external spaces is strongly integrated with the architecture, a place open to transversal intelligence and in which work and research are continuously contaminated.
The Project
The design strategies pursued by Nemesi in the Tesisquare Campus Project with the recent inauguration of DIG 421 express the social vision of Tesisquare, in which the great attention to the territory and the community are the basis of the design reasoning, through a project strongly integrated with the landscape, that focuses on human beings and their well-being while respecting the environment. The highly innovative work environments give life to a contemporary village in which technological dimensions and landscape find a harmonious synthesis to guarantee high professional comfort, together with flexibility and dynamism in use. The concept of “village” applied to work environments represents an important paradigm shift with respect to the traditional way of interpreting these places. A traditional system that sees work spaces as a mere summation of “cells” that repeat themselves anonymously is replaced by a combinatorial system in which similar spaces are organised in an ever-changing way, and in close relationship with the external environments that become real extensions of the workspaces. In this new and more dynamic organizational method, people occupy spaces that are all different from each other and more comfortable, in which moments of work and life continuously intersect.
The Tesisquare Campus Project by Nemesi in Cherasco began in 2019, with the design of the new headquarters of the Tesisquare company and related services, growing over time with the development of the Digital Innovation Gate (DIG) 421, a collaborative and transversal hub whose first part was inaugurated in September 2021. These two poles together give life to the innovative Technological Village located on the outskirts of Cherasco (CN), a stone’s throw from the Langhe.
The new Tesisquare headquarters together with the DIG 421 constitute the two main axes of the project, conceived as linear modular systems integrated into the landscape, positioned in a north-south direction; the relative integrated services, organised around these two linear “architectural infrastructures”, are the large access Hall with meeting rooms, the Bar and canteen area, and the semi-underground Conference Room, Services which together give shape to a new idea of a collaborative and inclusive community, a true village of 21st century innovation.
DIG 421
The Digital Innovation Gate 421 is a collaborative hub conceived as a place of innovation open to the territory but with an international vocation.
It is a complex of offices organised in self-similar modular volumes, evoking the binary digital language, connected to each other by a scenic green steel wall. The building made of concrete, steel and glass seeks a close dialogue with the environmental context, in an osmotic relationship with nature, through its porosity which makes the landscape a constitutive part of the project: the complex is interspersed with small squares, pedestrian and landscape arrangements that give shape to the idea of connection and relationship. In addition to bringing together various innovative skills, DIG 421 aims to build a technological village in which to exchange know-how and share projects, to become an important point of reference in the area.
Sustainability & Impact +
The Tesisquare Campus Project and the recent inauguration of DIG 421 are an expression of the important synergy between Tesisquare and Nemesi, in the desire to give shape, through constant dialogue on the project, to a development model with a positive impact on the territory, based on the idea of a collaborative community inspired by Olivetti, where design quality is an expression of care and attention to people’s needs.
The project located on the outskirts of Cherasco in the splendid Piedmont countryside is not seen in the traditional terms of a building that imposes itself and consumes the territory, on the contrary, it builds relationships with the landscape, grafting an open urbanity sensitive to the identity of the place, inspired by the most avant-garde standards of energy, social and environmental sustainability.
The idea of a project that impacts the territory as little as possible is replaced by that of a project that builds its identity on a dialogue with the territory, generating relationships between inside and outside, work spaces and living spaces, architecture and landscape. In this sense, the Project defines a new settlement model with a positive impact, which is inspired by Italian villages and their ability to give shape to the idea of community. The traditional idea of “village” which for centuries has been the all-Italian model of forma urbis most appreciated in the world, is thus revisited in a contemporary key, towards a new paradigm of sustainable development in harmony and osmosis with the landscape.
Research and Method
The architectural vision expressed by the project, through its innovative forms and cutting-edge technological choices, well illustrates the orientation of Tesisquare towards the Future and its sensitivity to the idea of beauty and sustainability.
The Master Plan of the Tesisquare Campus and DIG 421 combines a rational vision, in the sequence of modular spaces aggregated in various combinatorial ways, with an organic vision, in the ability to model the project on the landscape, to restore the idea of an open, inclusive and sustainable architecture.
The new Tesisquare headquarters together with the DIG 421 constitute the two main axes of the project, conceived as linear modular systems integrated into the landscape, positioned in a north-south direction; the relative integrated services that are organised around these two linear “architectural infrastructures” are the large access Hall with meeting rooms, the Bar and canteen area, and the semi-underground Conference Room, which together give shape to a new idea of a collaborative and inclusive community, a true village of 21st century innovation.
The constructive choices of the project combine standardisation and customisation, and are characterised by a strong focus on reducing energy consumption, enhancing the use of renewable sources.
The project was developed in 3D modelling with various software including Revit for BIM and the Grasshopper algorithm for Rhino.
Press review
Inaugurated DIG421, a Collaborative Open Innovation Pole
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